Today, I am sharing with you the 10 super useful tips on how to establish a brand for your blog, build buzz around your content and have your readers coming back for more.
Because it’s so easy to set up a blog these days, they really are a dime-a-dozen. I’m sure hosting servers are just bloated with outdated, poorly run, sleepy blogs that are listed on Google’s 47th page in their niche topic. I believe this to be the case for a very simple reason: So many people believe that running a successful, popular blog is a mountain that is just too difficult and time-consuming to climb.
However, here’s a little secret that you might find curiously useful… it’s not. That’s why I’ve put together this list of 10 super easy pointers that will take your blog from gathering cyber dust to being a central hub for your niche.
#1: Find Your Niche and Stick to It!
First, finding your niche has a great deal to do with who you are, what you like, and what you’re good at. However, you also need to keep in mind the audience you are trying to reach. Think about their demographics: age, gender, income, interests, etc.
Second, keeping that niche from floating to irrelevant topics is a matter of consistency. Think about it: Would you frequent a blog that drifts to topics that don’t matter to you?
#2: Create a Professional Logo
There’s a reason why companies like Verizon, Nike, and McDonald’s will defend their logo with millions of dollars in legal battles: because it matters.
Creating a professional, clean, simple and memorable logo is absolutely crucial – as this will be a visual marker that will automatically link your blog with that image in the minds of your readers.
Make it good, because a fantastic logo will be well worth your time in developing it.
#3: Use a Clean Website Design
If you’ve never heard of the term ‘bounce rate’, then it’s time to become familiar with it. A bounce rate is a basic calculation, loosely concerning the average amount of time a visitor spends on your blog. A high bounce rate means people are coming and going quickly – a low bounce rate means they’re sticking around.
A clean website design that is simple and visually appealing has a much higher chance of keeping a visitor and holding his or her attention. If it looks unprofessional, confusing or hard to navigate –then you can bid that visitor a sad farewell.
#4: Host Contests and Hand Out Freebies
Some of the best ways to get people to remember your blog’s brand are to get them to interact with your brand and for your brand to provide them with something.
You can accomplish both of these things by hosting contests and giving away freebies. People love free stuff, and contests provide a great opportunity for your blog to reach new readers.
Hold a contest related to your industry, or give out a free product or service to your most loyal followers. For example, a blog managed by a rehab center might give away free alcohol interventions to both promote their services and help someone in need. And for self-employed bloggers, a photo contest related to your blog’s niche is almost always a surefire way to draw a crowd.
#5: Get Into Your Community
Your blog is probably not the only one in your particular niche, which means there are certainly possible fans for your blog, they’re just out there on someone else’s site. As negative as that statement may sound, this is not a bad thing.
Through leaving comments and getting acquainted with other bloggers, you can actually refer traffic back to your own blog while providing value to the fellow blogger friend you just made. When we work together, awesome things can happen!
#6: Respect Google
This topic could have a few hundred to-do lists of its own, so I’ll just keep this point simple. So many people look at SEO and think to learn it is like having lofty Jedi powers over Google. Sure, SEO can be complex, but it really boils down to two main points:
- Consistency, consistency, and consistency.
- Genuine, unique and informative writing.
#7: Contribute to the Social Sphere
Sometimes, I feel like social media is completely overlooked as a branding strategy – and this is incredibly unfortunate.
Simply, social media deals directly with people. It takes the recognition of people in order to keep your brand alive.
Thus, paying attention to social media, harnessing its power and gaining influence over its users is probably the most important item in this list.
#8: Know Your Competition
This pointer is sadly misunderstood, but an easy one to remember: Know, don’t fear, your competition. This is not so you can regard them as blogs that take away your traffic! No, this is so you can define your blog and its message, separating it from your ‘competitors’.
As I said on #5, your competition is most likely going to be a blog within your niche. In which case, you’re better off working with them but be careful to make sure your audience knows the difference between the two – or 10 – of you.
#9: Make Your Domain Easy to Remember
The domain name is absolutely crucial to have down, because this is how people will identify your site. In fact, it’s just as important as the name you’ve given your blog.
Keep it easy to spell, easy to remember, and make sure it ends in one of the most well-known variants: .com or .org.
#10: Be Yourself
One of the best ways to create a blog brand is to BE ORIGINAL, and your personality is one of a kind. So, why not let your blogger spirit flow forth from your fingertips, allowing your own unique wit, pizzazz, humor and intellect shine through?
Blogs that have no faces behind the authors are boring… but, people can become emotionally attached to a person. People usually don’t follow objects or ideas, but you can create a following if your audience sees your genuine personality jump from the post!