10 Famous Watch Brands That You Did Not Know Were Italian!

Some of Italy’s most well-known characteristics are its cuisine, fashion, architecture, and more. Some of the most prestigious brands that have come out of this country are Ferrari and Maserati, both of which are luxury automobile manufacturers catering to the rich and famous. The peninsula, which became a nation after gaining its independence from multiple areas in 1871, has experienced remarkable growth across history, leaving an unmistakable mark on the rest of the world.

In addition to being well-known for its pizzas and pasta, the country is also well-known for the number of notable watch brands that it has created.

Italy is often ranked among the top locations for tourists all around the world. It has a lengthy history in watchmaking, which makes it a prime location for the production of high-end timepieces. Before we get into the specific brands, let’s first go over some background information on Italian watchmaking.


Bvlgari, which originated with Sotirio Voulgari, is recognized as one of the world’s oldest manufacturers of watches.

Both Bvlgari and Senatore Borletti began the timepiece selling company in Rome and Milan in 1884 and 1896, respectively. It all started in the “Bottega,” the company’s first workshop and creative space.

Clocks were first developed by the watchmakers of Florence, such as Giovanni and Dondi, who were considered pioneers in the industry.

It is thought that watchmakers in Florence were the ones who first developed astronomical clocks.

Because Italian companies are known for their sophistication and high level of quality all over the world, many people consider them to be their top choice. Even though most luxury watch brands are pretty pricey, people may purchase Italian watch brands at a reasonable cost. Many people favor Italian designer watches over Swiss watch manufacturers because Italian designer watches are much more extravagant yet come in at a more affordable price.

Italy has played an essential role in the evolution of watchmaking over the course of its history. The luxury goods company LVMH also owns the watch brands TAG Heuer, Zenith, and Hublot. Bvlgari is also owned by LVMH. It is well-known for its watches, jewelry, and accessories made of leather, as well as its perfumes and leather products.

It can be challenging to locate a reasonably priced wristwatch that an Italian watchmaker manufactures. You may find the following list of the 10 best Italian watch brands that are also among the most affordable to be of assistance to you in your search.


Italian luxury company Breil is known for its eyeglasses, jewelry, leather accessories, perfumes, and clocks. Breil was founded in Breil, Italy. In the early 1900s, Innocente Binda established the company in Milan, which is known as the fashion capital of Italy.

The Binda Group maintains its ownership over the brand, which over the years has grown significantly and become increasingly successful. Although Breil is active in several sub-industries within the fashion sector, the company made its debut in the watchmaking business in 1942 when it presented the world with its very first wristwatch. The timepieces made by the firm put an emphasis on craftsmanship and craftsmanship rather than tradition because style is their primary concern.

Salvatore Ferragamo

The brand’s genesis can be traced back to the Italian shoe designer Salvatore Ferragamo, who was also the founder of Salvatore Ferragamo S.p.A., a business that specializes in the production of high-end luxury goods. Ferragamo, which was established in 1928 and is acknowledged for being among the most innovative shoe designers, entered the industry of timepieces in 2007, which is over sixty years after the company was established.

The brand is well-known worldwide for its perfect sense of style, and it is renowned for producing stunning watches that feature a modern touch. On the other hand, the company that sells timepieces does so through license agreements and manufacturing partnerships.


It is a watch brand that is still in its infancy, having been founded in 1997 by Federico Massacesi as a tribute to the rich history of watchmaking in Florence. The company’s mission is to design and manufacture mechanical watches that are both aesthetically pleasing and functionally adequate.

As a result of Panerai’s relocation to Switzerland, Massecesi could buy the watchmaker’s production facilities, which facilitated the company’s entry into the Italian watch market. In 2009, European investors assumed control of Anonimo’s management, but the company continued to operate out of its headquarters in Florence. The brand’s current offerings come in the form of three collections: Militare, Epurato, and Nautilo.

Roberto Bianci

Since Roberto Bianchi was the company’s founder, his name has always been known as the brand. Due to the fact that Bianci’s father was a jeweler, the young Bianci was exposed to the art of manufacturing jewelry at an early age. In an effort to replicate his father’s success, he became involved in the jewelry manufacturing industry and obtained a degree in gemmology. After that, he went on to create his own watch firm, which is today well-known in the industry for its eye-catching designs from Italy and its high-quality Swiss movements. Watches made by Roberto Bianci are one of the most reasonably priced Italian timepieces that feature fashionable designs.

In 2000, U-Boat, which is famous for handcrafted, high-end Italian clocks, entered the watchmaking sector. It featured retro designs that were derived from the uniforms used by U-Boat commanders. Additionally, Italian Air Force pilots approached Ilvo Fontano in 1942 with a request for him to create timepieces for them.

Italo Fontana utilized similar principles in order to manufacture durable timepieces in the manner of the military in the year 2000. They rose to prominence quite rapidly among male consumers who appreciated classic looks. The protruding crown on the left-hand side of U-Boat watches is a defining element of these timepieces. The company currently offers four different collections, referred to as Classic, U-42, Chimera, Capsoil, and Precious.

Out of Order

Out of Order timepieces are amusing in their unique way. This is a business that gets a sick thrill out of destroying your watch in some way before they deliver it to you. That, I believe, requires a bit more explanation.

In spite of the fact that their slogan says “Damaged in Italy,” the watches they sell are more often than not simply worn out. They will give your watch the appearance of an antique or a cherished heirloom in order to fulfill your request.

As a direct consequence of this, the brand-new watch you ordered will have scratches, tarnish, and discoloration when you receive it. You will be given a brand new watch that gives the impression of having been worn quite a bit already.

The Casanova is a quartz watch in the manner of the Submariner. The technique of hand-aging makes each piece one of a kind and makes the item very affordable. It’s a one-of-a-kind item that seems like it’s been through a lot of battles.

Venezian Meccaniche

Meccaniche Veneziane is a watch brand established in 2017 and headquartered in Italy. The two brothers, Alberto and Alessandro Morelli, are responsible for many successful Kickstarter projects, including the most popular project of the year. The brand has proven to be lucrative and contentious in its success. It has continued to produce aesthetically pleasing mechanical watches based on a Venice theme.

They launched a crowdfunding campaign in 2018, which resulted in the collection of approximately half a million euros; nevertheless, this resulted in difficulties for the company when it came to producing the watch.

The brand has proven to be lucrative as well as contentious in its success. It continues to produce aesthetically pleasing mechanical timepieces that Venice inspires. The Nereide diving model, which serves as the collection’s highlight, is one of the items included.


Since 1946, the name Squale has been recognized worldwide as being linked with professional diving watches made in Switzerland. Since 2015, Island Watch has been in charge of the website located at SqualeWatches.com. It gives us great pleasure to inform you that we can now market them immediately.

Squale started the watch industry by producing watches and watch cases for other Swiss businesses that lacked the competence necessary to produce high-quality diving timepieces. On the dials of watches made by more minor reputable manufacturers, an indication of quality was represented by a Squale insignia. The year 1950 is considered the beginning of the company’s institutional history because it was the year that Squale began manufacturing its unique range of specialized diving timepieces under the Squale label.

Dive Watches

At the tail end of the 1960s, Squale introduced their first 1000-meter divers watch, which had a one-of-a-kind glass on flexible mountings and did not make use of or require a helium release valve.

The prestigious organization started receiving a wide range of armed services from renowned businesses. Particularly noteworthy is the “Folgore Brigade” of the Italian Air Force. In addition, the Italian Navy’s Scuba Troops are known as the Marina Militare Italiana. Squale earned a reputation for being of exceptionally high quality. Since then, they have established themselves as the go-to brand for swimming watches worldwide, a position they have maintained for many years. Squale is making a comeback with an incredible collection of timepieces worthy of the Squale name and its renown. They are handcrafted in Switzerland, and their quality is identical to that of the earlier versions.

CT Scuderia A motorcycle is known as a “café racer” rose to prominence in the United Kingdom in the decades spanning from the 1950s through the 1960s. These motorcycles were the embodiment of speed, rebellion, and a one-of-a-kind style. Through the years, it has taken on a variety of shapes and ideas while retaining its singularity and creativity, qualities that were influential in the development of the idea behind the Italian watch brand CT Scuderia.

The founder of the company, Enrico Margaritelli, is a watchmaker who comes from a family of watchmakers. In the past, he has designed timepieces for the companies Fossil and Shinola. In addition to that, he established a few different watch companies in the past.

The CT Scuderia brand is known for its high-quality watches that are characterized by their emphasis on racing and Italian style. Those who are looking for a sporty timepiece that can be worn to both informal and more formal occasions, like the combination of wristwatch and stopwatch qualities, may go for this brand.


You are familiar with clocks made of materials such as leather, resin, and stainless steel. What about the wood, though? Watches constructed primarily of wood are works of artistic and rich beauty.

There is no mistaking the WeWood brand when it concerns hardwood wristwatches and timepieces. This Italian brand has only been available to consumers since 2009, making it one of the more recent entrants in the industry.

Moreover, because of the high quality of their craftsmanship and the originality of the designs they created, they became a well-known brand worldwide very rapidly. Wood is enticing to a younger generation and is suitable for the environment at the same time.

WeWood is a unique watchmaking company. Compared to other watchmakers, WeWood places a more considerable emphasis on design. These competitors aim to give more accuracy, innovative new functions, and improved sturdy construction.

But please don’t misunderstand; this Italian brand single-handedly revolutionized the watch industry.

The idea of making timepieces out of wood is not new. In 1980, watch designer James Borden invented the very first watch made of wood. WeWood is the first business to mass-produce items in large quantities, making them available to consumers worldwide. Such behavior is cause for alarm and a potential threat to the ecosystem.

But no. WeWood also participates in a push to plant more trees. They established partnerships with charitable organizations like American Forests and Trees for the Future, and now they pledge to plant one tree for every watch purchased.

Since 2009, WeWood has planted more than 600,000 trees, and the company has plans to grow 1 million trees by the year 2020. As a result, rather than being a traditional watchmaker, WeWood is more of a crafts producer with significant responsibility for the environment.

The Final Word on Italian Watch Manufacturers

Switzerland is still the beating heart of the watch business. There are still dozens of the world’s greatest watchmakers working in Switzerland, making watches of the finest quality and precision possible. However, it would be best if you kept in mind that Italian watchmakers can provide something genuinely fashionable, of excellent quality, and one of a kind.

Leave a Reply