According to a recent consumer survey, Fitbit is considering expanding its Premium Subscription service. In addition to introducing more economical levels, a new entry-level subscription may limit freemium users’ access to historical health data.
When it comes to Google’s Fitbit acquisition, people have different opinions. Some believe it marks the start of Fitbit’s demise, while others believe Google’s financial clout will only benefit the wearables company. With additional financial resources, Fitbit may be better prepared to produce future-generation health sensors.
Fitbit products have already been added to Google’s online shop, and Google Assistant has been included in devices including the Versa 3 and Sense. But make no mistake: Google has much more ambitious aspirations. It will, however, be restricted in what it can do.
In order for regulators to approve the deal, Google had to pledge not to use Fitbit data for targeted advertising. The guarantee of continued third-party access to Fitbit’s user data, as well as commitments with respect to Fitbit’s Web API and its own Android API, are among the other terms.
Will Fitbit’s premium subscription tiers be expanded?
Changing Fitbit’s membership model could be one method for Google to profit financially from Fitbit data. According to Android Central, this is the case.
They have access to a Fitbit consumer survey that was sent out recently. It has something to do with its Premium Subscription, which costs $9.99 per month (or $79.99 per year). You will receive guided workouts and programmes in exchange for this. More crucially, depending on your Fitbit device, you can access health data like temperature, stress, and heart rate variability.
According to the poll, the premium subscription model may be expanded to include lower-cost tiers. This is beneficial because it will make it more economical. However, it is the cheapest choice in the study that raises concerns.
Users would have access to their long-term historical health data, according to the survey. This has always been a free service. As a result, the current freemium option may only give you access to a month’s worth of health and fitness data!
If this turns out to be the new business arrangement, Fitbit users will not be pleased. Their previous data has always been available to them.
Furthermore, this contradicts a recent claim that Charge 4 subscribers may gain access to data that was previously locked behind a paywall. For the first time, owners of the popular fitness band will apparently have access to skin temperature variability readings, as well as other premium health metrics.
Is it really going to happen?
It’s worth noting that neither Google nor Fitbit have confirmed any of these rumors as of yet. However, it’s evident that the duo is looking into numerous revenue possibilities in order to find the best path forward.
We have our doubts that they will choose to restrict access to past data. Such a move would significantly reduce their competitiveness versus companies like Garmin, Polar, Apple, and others. They might be shooting themselves in the foot by doing so.
The general belief is that if you buy a wearable device, you should be able to access all of the data it can generate. That is something with which we completely agree.