During the first quarter of 2021, Apple was the most successful wearable firm in Europe. The company’s market share increased by around 5 per cent year on year. In the future, it is anticipated that earwear will take a larger share of the market than fitness bands will, therefore displacing the latter.
Despite the epidemic, there was strong growth.
This is what the most recent iteration of the Worldwide Quarterly Wearable Device Tracker from IDC reveals. The data reveals that around 22 million wearables were distributed throughout the continent within the first three months of this year. Despite the epidemic, there has been a robust increase of approximately 33% from one year to the next.
The company based in Cupertino was able to secure 35.6% of the market, marking a growth of 5.6% when compared to the same three-month period in 2020. During this time period, Apple’s wearable gadget shipments reached 7.8 million units, representing an amazing rise of 58% over the previous year’s total.
Samsung finished last with 16.1 per cent, a slight decrease in its market share. Both Xiaomi and Huawei saw their market share decrease, with the latter falling to 6.6 per cent and the former reaching 11.5 per cent. Particularly at the beginning of the year, Xiaomi had a hard time making any significant progress. There is little doubt that, as a result of the launching of Mi Band 6 in the months that followed, the company’s fortunes will have improved.
Earwear is now the most popular wearable product in terms of devices sold, making it the largest wearable seller in terms of units supplied. It accounted for roughly half of all exports the previous year, and this figure is expected to rise to sixty per cent by 2025. It is anticipated that the market for smartwatches will expand at a healthy rate during the next five years.
The significance of wristbands, which have been experiencing difficulties as of late, will continue to decrease. According to IDC’s projections, the company’s market share will drop from 19.7 per cent in 2020 to only 11.7 per cent in 2025. The production of wearable technology is getting less expensive and simpler. As a result, smartwatches are gaining market share at the expense of wristbands.
Apple isn’t the only company with a successful line of wearable products. Huami boasted about the success of its subsidiary brand Zepp Health a few weeks ago. They have made it all the way up to the fourth spot in terms of smartwatch sales all over the world in the first quarter of 2021. This is the first time that Zepp Health has been placed so high in the rankings.
Between the months of January and March, the ever-expanding assortment of Amazfit and Zepp watches sold over 1.65 million units combined. The growth is the greatest among all adult watch brands and represents a two-thirds increase compared to the same time in 2020.
In terms of shipments, Zepp Health is now the best-selling smartwatch brand in all of Brazil, Russia, and Spain. It holds the number two spot in Italy, the number three spot in Poland, and the number four spot in Germany, India, Indonesia, and Thailand. It holds the sixth spot in the rankings in the United States, the United Kingdom, and France.