Google has now received the required approval to join Fitbit. Fitbit’s CO, President & Co-Founder, said today that the firm is now officially part of Google in a statement.
To refresh your memory, antitrust officials have been investigating whether or not to clear the acquisition for more than a year. Regulators from all over the world have been watching the transaction, partly because of privacy concerns.
It’s unclear what today’s announcement implies for Fitbit. Over the last few years, the firm has been synonymous with fitness trackers.
“Becoming a part of the Google family means we’ll be able to do even more to inspire and push you on your journey to better health.” In order to serve your health and wellness needs, we’ll be able to innovate faster, provide more options, and create even better goods,” said James Park in a statement.
“We pushed the limits of what was feasible from the wrist on our own, pioneering step, heart rate, sleep, and stress tracking.” The possibilities are virtually endless when you have access to Google’s amazing resources, knowledge, and global platform.
“Google will continue to respect the privacy of Fitbit customers and has made a variety of binding pledges with global regulators,” he added.
This link will take you to the complete statement. This link will take you to a statement from Rick Osterloh, Google Senior Vice President, Devices & Services.
We first learned about the arrangement late last year. In an all-cash purchase, Google agreed to pay $7.35 per share for Fitbit.
Regulatory approval is required, as is the case with all such transactions. The Department of Justice of the United States was in charge of this (DoJ). It looked into whether or not the deal should be permitted to go through.
However, regulators in the United Kingdom have been considering the acquisition as well. Despite the fact that privacy concerns were not included in the EU antitrust examination, there were concerns. Fitbit, like Google, already has a lot of data on millions of people. The search giant will most likely need access to Fitbit data, but it will have to make compromises on how it manages user data.
Fitbit data (GPS and health data) collected from anyone will not be used by Google for targeted advertisements. Furthermore, Google has acknowledged that third parties would have access to Fitbit customers’ data in the future, but only with their agreement. Google will honor Fitbit’s Web API and its own Android API obligations for another ten years.
Regulators can extend them for another ten years. Finally, a technical barrier between Google and Fitbit data has been established. This will be held in a separate location.
Fitbit data will be used to inform other Google services, such as the search engine, and EEA users will be able to allow or deny this. They’ll also be able to choose whether their health data is stored by Fitbit or Google.
There are several things you can do if you’re still concerned about your Fitbit data. You can, for example, export and erase your data. This link will take you to the instructions.