Fossil has reached an agreement to produce smartwatches under the BMW brand.

A five-year licencing arrangement has been reached between Fossil and BMW, which will allow the German automobile manufacturer to enter the market for smartwatches.

You may anticipate the first volume to be released at some point during the following year. Along with other BMW-branded accessories, Fossil will produce both intelligent and “dumb” watches under the BMW brand. In addition to the typical Fossil retail stores, these will also be available in the approximately 4,000 BMW dealerships that are located all over the world. There is not a lot more information available regarding the BMW smartwatches; nevertheless, it is expected that they will come pre-installed with the Google Wear OS.

According to Kosta Kartsotis, Chairman and Chief Executive Officer of Fossil Group, “BMW is one of the most iconic brands in the world.” 

“We are excited to extend our watch design experience and the potential of smartwatches to BMW enthusiasts all over the world,”

In addition to watches and jewellery, the American company Fossil designs and manufactures a wide variety of other accessories, including sunglasses, wallets, handbags, and belts. The Group is responsible for producing a variety of brands, some of which are Adidas, Emporio Armani, Karl Lagerfeld, Michael Kors, Marc by Marc Jacobs, Burberry, DKNY, Diesel, Armani Exchange, and others. We are now able to include BMW on this list.

In April of this year, the corporation made the announcement that they will be partnering with PUMA, a company that manufactures athletic apparel and equipment. By 2028, the two parties have agreed to work together on the design, product development, and distribution. The following year will see the release of a number of PUMA-branded wearables, including sports watches and other accessories.

Over the course of its history, Fossil has distributed more than 300 different brands of wearables. And it would appear that the wager is paying off. The information was disclosed by the American corporation that its sales of wearables roughly doubled from the previous year to more than $300 million, which represents 14 per cent of its revenue from watches. The uplifting news has most definitely not been overlooked by anyone. The value of one share of Fossil Group has increased by more than 200% since the beginning of this year.

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