The Fossil Archival Series reinterprets classic watch designs with a contemporary aesthetic

The designers of the new Fossil collection have looked to the company’s history for ideas on the collection. The clocks in their Archival Series have been updated with a contemporary aesthetic.

The rich history of the American designer and manufacturer of watches and jewelry may be traced back further than thirty years. Fossil, Relic, Abacus, Michele Watch & Now Coach NY, Skagen, and Zodiac are just a few of the brands that it carries. In addition to its own watches, Fossil also manufactures timepieces for brands such as Adidas, Emporio Armani, Karl Lagerfeld, Michael Kors, Marc by Marc Jacobs, Burberry, DKNY, Diesel, Armani Exchange, and others.

As a whole, the group is responsible for the production of more than 300 smartwatches, hybrids, and fitness trackers. It is updating some of its historic pieces in preparation for its upcoming collection, which was inspired by some of the brand’s older garments. Beginning in May of this year, limited edition watches from the Archival Series will be released practically on a monthly basis throughout 2019.

In order to get things started, Fossil will be hosting its very first brand retrospective, titled “The (R)evolution of the Fossil Watch,” in Basel, which is located in Switzerland. The exhibit pays tribute to the company’s history while demonstrating how its commitment to originality, innovation, and design has helped it become one of the most successful global leaders in this field. The exhibition is scheduled to make stops in cities across the globe, including those in Europe, Asia, and the United States.

Fossil also announced that it will be reintroducing the Collectors’ Club, a one-stop shop that will feature the company’s most beloved vintage-inspired products, limited editions, and other items. The 25th of March is the debut date for this.

According to Steve Evans, Executive Vice President of Fossil Group, “The re-launching of the Archival Series alongside this unique retrospective is something that the brand has wanted to achieve for a long time.” [Citation needed]

The band has said, “Fossil fans are truly an extraordinary group, and they have faithfully stayed with us on our path for almost 35 years.”

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