The New Smartwatch from Tag Heuer, Which is in its Third Iteration, Will Set You Back $1,800

The third edition of Tag Heuer’s Connected wristwatch series was recently made public by the company. This is the first time that a heart rate monitor has been included in the mix, and the price of the device starts at around $1,800.

The Swiss company started working with Intel and Google on the development of its first Linked wristwatch in 2015, and the collaboration is still ongoing. There have been two generations up to this point, with the first generation selling 15,000 units and the second gen delivering 50,000 units. Keep in mind that each of these watches costs more than $1,000, so even though this might not seem like a lot, you should know that they are really expensive.

In 2018, we saw the release of the most recent version. The 2017 release of the Modular 45 was followed by the introduction of the Connected Modular 41, which was a slightly more compact version. Both may be customized to a great extent, giving users access to a selection of over 4,000 different possible configurations. Even the Connected component can be removed and replaced with a mechanical substitute if you so choose. The Swiss company that made the same watch made a golf version of it the year before last.

This generation, the 2020 version, does away with components that can be customized or replaced. And while this may come as a letdown to some, it does mean that the firm can focus on creating a gadget that is simplified while still functioning effectively.

The superior build quality that the brand is so well known for is included in the 2020 Tag Heuer Connected, as is to be expected given the firm’s reputation. Onboard is a sapphire crystal that is resistant to scratches and an OLED touchscreen that measures 1.39 inches and has a resolution of 454 by 454 pixels (326 ppi).

A new ceramic bezel, a screwed case back, and mechanical keys are some of the other design changes that have been made. All of this is held together by a case that is either steel or titanium and measures 45 millimeters in diameter. There has been no word from the firm regarding whether or not a 41mm option would be made available.

The 2020 iteration is a far better exercise partner as a result of changes made underneath the hood. In addition to built-in GPS, today’s sensors also feature gyroscopes, accelerometers, heart rate monitors, and compasses. Everything is powered by the Qualcomm Snapdragon 3,100 chip, which is the most up-to-date Wear OS chip that can currently be purchased.

The device is powered by Google Wear OS, just like it was before, but there is now a TAG Heuer Sports application, which makes use of the detectors to track a variety of sports and activities, including golf, running, and cycling, walking, fitness, and more. Additionally, Strava, Apple Health, and Google Fit are all compatible with this. In addition to that, there is a brand new app that allows for the customization of watch faces and functions.

The 440mAh battery has a run time of around 20 hours between recharges, although this drops to only 4 hours when the GPS is enabled. In addition, users have the ability to access a constrained feature called ambient mode in order to further preserve the life of the battery. The watch comes with a whole new charging puck that is based on USB-C.

In a comment, the chief strategy and digital officer of TAG Heuer, Frédéric Arnault, said that the TAG Heuer Connected timepiece was developed and manufactured with the same enthusiasm and attention to detail as the company’s mechanical watches.

“In all that we do, the integrity of the implementation is of the utmost importance, and we never sacrifice aesthetics or emotion.”

The 2020 Tag Heuer Connected is now available for purchase on the official website of the firm, with prices beginning at $1,800. This is around a $200 increase from the prior generation’s price. You may make this more presentable by purchasing a variety of cases or straps, which will bring the total cost to $2,350 if you still have some disposable money sitting around.

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