This week, Tommy Hilfiger announced their new line of jeans called Tommy Jeans Xplore. These jeans are equipped with smart chip technology, which allows customers to earn rewards for wearing the jeans.
The incorporation of wearable tech into our regular life can be accomplished extremely well through the use of fabric that wraps the body. After all, the ideal use of linked technology is when it is completely undetectable. Smart clothing is garments that you would have worn normally but that have additional intelligence built into them. This means that you will not need to make any additional efforts or alterations to your typical routine.
To achieve this goal, Tommy Hilfiger has introduced a collection of apparel and accessories that come pre-attached with the smart tags manufactured by Awear Solutions. You are mistaken if you believe that these garments will monitor either your pulse rate or the number of calories you burn while wearing them. Instead, the items keep track of how frequently you wear them as well as the locations you visit while wearing them. This information is sent to an attached smartphone app through the use of Bluetooth.
According to Liron Slonimsky, chief executive officer and founder of Awear Solutions, “Awear’s smart tag enables active, tailored involvement in real-time, rewarding the consumer based on product usage.”
“Never before has a brand been capable of understanding how the customer genuinely uses the goods after it has been purchased from the store. We knew that Tommy Hilfiger would be the ideal partner for the launch of Awear Solutions into the market since their history of innovation has demonstrated that they have a deep understanding of what it means to truly engage consumers.
To put it simply, Tommy Hilfiger desires to establish a “micro-community of brand champions.” To put it another way, the corporation is providing incentives for you to wear their goods solely in the hopes that you will do so.
Every time you put on one of the products, you will receive a certain number of points. Additionally, the application encourages users to collect digital hearts based on their actual locations, functioning in a manner analogous to that of the game Pokémon Go. The virtual points can be traded in for a variety of real-world goods and services, including items that have been personally autographed by the designer, product discounts, gift cards, and tickets to fashion shows.
According to Tommy Hilfiger, the CEO of Hilfiger Brands, “We have always been at the forefront of digital innovation, employing technology to give what our clients are searching for - unique experiences and fast gratification.”
“Tommy Jeans Xplore is the next development of our strategy, engaging consumers where they are and encouraging them to be a part of the brand experience,” said the company. “Tommy Jeans Xplore”
There is a range of hues represented in the collection’s 23 individual pieces. Hoodies, jeans, T-shirts, crowned sweatshirts, denim style jeans and jackets, and a few other options are available for both men and women. In addition, there are a few other options. The cross-body bag, the backpack, the weekender bag, and the cap are all examples of unisex accessories. Prices for the ‘stupid’ line are not too dissimilar to those for the other lines, ranging from $29 for a baseball cap to $139 for a denim jacket.
It is quite evident that the smart chips will supply the brand with a level of information about clients that have never been seen before. Tommy Hilfiger has stated that their smart tags are encrypted and have the ability to be switched off at any time in order to allay customers’ fears over their privacy. You can erase data as well.
The Tommy Jeans Xplore collection is exclusively sold in the United States for the time being. It is also available at the flagship store on Fifth Avenue in New York City, as well as on the website Tommy.com.