Which 20 Watch Companies Will Dominate the Fashion Watch Industry in 2022

A fashion watch is distinct from other types of timepieces. It makes a statement; it narrates a tale about the person that you are. A watch that a fashion brand manufactures is typically considered to be a fashion watch. One who is not primarily a watchmaker but rather a designer who has made the decision to expand their product range to include watches. Keeping this in mind, this category is not the one for you if you are searching for something that has precise movements or the most up-to-date intelligent features. On the other hand, if you want to grab people’s attention with what you wear on your wrist, we have a collection of the top fashion watch brands that will be available in 2022.

In this section, we are going to discuss some of the most well-known brands that are available in the market for fashion watches. You probably aren’t aware that the majority of the brands on this list are really a part of the Fossil Group. This includes Michael Kors, Kate Spade, Guess, Emporio Armani, and plenty of other brands that you probably aren’t even aware of.

So, let’s begin!

Calvin Klein

In the world of fashion, Calvin Klein is a name that needs no introduction. These illustrious timepieces are not an exception to the stunning look and high quality of craftsmanship that characterize the brand for which they are named. CK is known for selling fashionable timepieces that are of high quality at prices that are reasonable. These timepieces come in a wide selection of colors and styles.

Michael Kors

Let’s start with the most obvious one first. Michael Kors is a well-known American fashion designer who is known for designing a variety of items, including clothing, jewelry, and other accessories.

The collection of the brand contains a variety of possibilities in a wide variety of styles, ranging from conventional timepieces to modern smartwatches.

First, there are the petite watches for ladies, progressing all the way up to the larger gigantic watches for men, such as the delicious Slim Runway stainless steel Quartz. Mid-sizes are available for unisex options or for people who do not require a certain wrist size. These can be found in the range between these two extremes.

In general, the watches made by Michael Kors are understated, elegant, and refined.

A Michael Kors watch price will often range between $200 and $250.

Tommy Hilfiger

Given that the name Tommy Hilfiger is practically associated with cool, it is only to be expected that the brand’s clothing and accessory collection would also include a number of stylish timepieces. The classic designs created by Tommy Hilfiger can be worn with any outfit, regardless of how formal or casual it is, and the recognizable Tommy insignia will still be present.

Kate Spade

New York is practically indistinguishable from Kate Spade. This trendy brand has been around since 1993 and has established a respectable reputation in the market of watches. Again, with prior experience in the clothing and handbag industries.

There is a wide variety of solutions available, all of which can be purchased at reasonable prices. A Kate Spade can be had for less than one hundred dollars. The company has introduced hybrid watches and even smartwatches, such as the New York Scallop, in more recent years.

Whatever style you choose, Kate Spade watches are a joy to wear. They are daring and make use of colors that are common in women’s fashion, such as rose gold, gold, and pink. You receive proper structure and quality materials for the pricing point, which is between one hundred and two hundred and fifty dollars.


Watches crafted by some of the most renowned watchmakers in the world can also be purchased from companies that dominate the market for Swiss army knives. The clean and alluring design of Victorinox clocks and their uncomplicated operations and long-lasting durability have earned them a reputation for excellence. Titanium objects are not only long-lasting but also aesthetically pleasing because of the material’s low mass and high strength-to-weight ratio.


In 1881, the town of La Chaux-de-Fonds in Switzerland, known as the “birthplace and national hub of excellent Swiss watchmaking,” was where the Movado watch company was established. Since the company’s inception, its primary focus has been on producing Swiss heritage timepieces that combine contemporary design with cutting-edge technology at prices that are accessible to consumers.


MVMT is a brand based in Los Angeles (which already tells you everything you need to know about how fashionable it is). Well-known for manufacturing some good Quartz clocks in addition to, you guessed it, accessories. Even though it was only established in 2013, Movado acquired it three years ago, and this brand has already established a good reputation. In point of fact, the expansion of their brand is happening at a breakneck pace.

MVMT is an excellent option for you to consider if you favor clean lines and uncomplicated designs.

In terms of your finances, you should anticipate a price tag of approximately $150. One particularly impressive timepiece from MVMT is a member of the Duet Collection; it is a rose gold stainless steel and women’s timepiece that features distinctive sunken subdials.


This is a brand that you have most likely encountered before! In such a case, may I ask where you have been residing? Although this is primarily a premium clothing brand, the fashion house has expanded its product line to include stylish timepieces for both men and women.

Giorgio Armani, the legendary fashion designer who started the company, is also the namesake of several of the company’s brands, including Emporio Armani and Armani Exchange, in addition to the namesake Giorgio Armani brand. Consequently, none of the brands have a particularly different appearance; however, the brand’s emblem is always displayed on the dial.

In spite of the fact that they are a multinational corporation with annual revenue of millions of dollars, their timepieces are shockingly reasonable in price. For instance, the Emporio Armani Men’s Quartz Chronograph Dress Watch retails for less than $140.00 despite appearing to be significantly more expensive.


Alpina is a Swiss watchmaker that has been producing timepieces ever since the year 1883. Timepieces that are anti-magnetic, shock-resistant, and water-resistant can be purchased from the manufacturer, which is widely regarded as a pioneer in the development of modern sports watches. This firm has earned a reputation in the field of horology for the innovative and quality-focused approach to horology that they bring to each and every one of their inventions.


If we were going to compile a list of the finest fashion watch brands, we couldn’t leave Guess off the list. Since its founding forty years ago, the American corporation has developed into something of an empire. Guess was initially well-known for its expensive jeans, but it is now well-known for its collections of watches.

Guess is a watch brand that caters to both men and women. Their timepieces have a beautiful appearance, and they frequently use Swarovski crystals and gold-toned casings.

The best thing is that you’ll find that the price tag doesn’t deviate too far from $100 and frequently falls below that threshold.

If you want an example of how big of a statement you can make with a Guess fashion watch, have a look at the 36mm multi chain bracelet watch. We think it’s a great example.


The timepieces produced by Stuhrling are without equal in terms of their originality. This is the label to go for if you want to differentiate yourself from the other people in the room. Because they believe in the ability of design to affect positive change in the world, they are committed to producing ground-breaking designs at industry-leading prices. This company, which has its headquarters in Brooklyn, does not engage in any flashy promotion; rather, it allows its wares to speak for themselves.

Daniel Wellington

From brazen and audacious to eminently British in its classic heyday. The up-and-coming Swedish company Daniel Wellington was established just ten years ago, yet it has already sold more than six million timepieces all over the world.

Online activity was the seed that grew Daniel Wellington’s already substantial following, much like MVMT did. The history behind the origin of the name is actually rather endearing to learn about.

There is no mistaking DW watches when it comes to their signature design aesthetic. Elegant in its restraint and simplicity. Faces that are round with very little detail and extraordinary color combinations are common. You can choose a strap made of a variety of materials, including leather, silicone, mesh, and more. However, the most well-known of their bands is the NATO bands, which can be seen on the Classic Glasgow.

Budget-wise, expect between $150 to $250.


We had now arrived at Fossil itself. When we think of the style of Fossil, we think of leather cuff bands, Roman numerals, and clocks from the 1990s that look like they were made for the outdoors. Despite this, Fossil is now widely recognized as one of the world’s most successful fashion watch brands.

Consider the Men’s Neutra Stainless Steel Quartz Chronograph, which retails for less than one hundred dollars yet has a visually similar design to the Breitling Navitimer Super 8, which costs 330 times as much.

Compared to the other brands on this list, Fossil stands out as possibly the most notable because the company focuses solely on producing watches. In contrast, the other brands also produce watches as an additional source of revenue.

The firm creates timepieces for both men and women and unisex options, including digital watches that have a retro Casio appearance to them, wooden watches, and diamond, gold, and silver toned options. When it comes to fashion, it truly depends on how you define the term, but regardless of what you’re looking for, Fossil has you covered (even smartwatches).

The majority of Fossil’s offerings have a price tag of less than or close to one hundred dollars. However, this number climbs significantly once you begin including technologies and materials of higher quality.


Swiss clocks, also known by their abbreviated brand name Swatch, are known for being aesthetically pleasing, on trend, and technologically advanced. The low prices offered by the company, in combination with its utilization of innovative technology and daring design elements, have enabled it to compete for a share of the youth market successfully.


When compared to the other brands on our list, watches made by Hamilton come in at a price point that is slightly higher than average, but they fall just short of the luxury category.

Compared to other brands with prices around $500, Hamilton provides timepieces of an extraordinary level of quality and feature remarkable designs.

You tell us that the Men’s H24515551 Ventura Analog Display Automatic Self-Winding Watch isn’t making a bold statement that says you know style when you wear it, despite the fact that it is more well-known for having been developed with pilots in mind. This is due to the fact that Hamilton also has a home in the film industry in Hollywood.


Many people have the impression that Skagen is a mysterious watch brand originating in Scandinavia. To clarify, they are a fully owned subsidiary of the American company Fossil, which has its headquarters in the US. It is difficult to argue against the fact that they have been heavily influenced by Scandinavian design in the creation of their products. These clocks have been constructed to the greatest standards despite their seemingly basic design.

Larsson and Jennings

In our opinion, the terms “fashion watch” and “household name” are not always interchangeable. In many ways, Larsson and Jennings are analogous to Daniel Wellington; yet, in contrast to Daniel Wellington, Larsson and Jennings sell fashion-aware, svelte timepieces that are designed in a distinctly Swedish manner. Quartz movements that are reliable and uncluttered dials are available for both men and women.

If you prefer rectangular watches, you should look into purchasing one of these. In point of fact, if you are a huge fan of them, you will enjoy the information that we have provided here very much.

The majority of Larrson and Jennings watches are crafted out of metals of high quality, lending an air of luxury to the products despite their more affordable price tags. Every watch in their collection may be purchased for less than $200.


Nordgreen is a Danish brand that was established by Jakob Wagner, a designer who worked with Bang & Olufsen. Jakob Wagner is responsible for bringing the look of Scandinavia to the rest of the world. This watch brand offers streamlined and understated timepieces for both men and women that are suitable for today’s fashion trends. If you are not yet persuaded, you should think about the underlying beliefs of the company, which extend far beyond the beauty, practicality, and affordability of its products. Customers who shop at Nordgreen can donate to one of three different causes through the company’s CSR program


Did you know that in the 1960s, Timex was responsible for producing one-third of all of the timepieces that were sold? Most likely not; after all, why would you? The United States of America acknowledged unequivocally that Timex offered a great deal of value for the price. The watch brand takes great satisfaction in the fact that it provides an exact value for the money as well as high-quality watches. As a result of this, they are also recognized for their remarkable ability to innovate.

Timex is a name that is familiar to consumers and is frequently found at retail establishments. As a result, you could be forgiven for not giving it much thought, especially considering how often the term has been brought up, similar to how Rotary watches have been advertised. However, if you go around and do some digging, you can come across some fascinating looks, limited editions, or even collaborations.

Affordability, simplicity, and long-term use are all definite benefits. Fashionable? Absolutely.


Since 1991, TOKYObay has been providing us with their one-of-a-kind blend of aesthetically pleasing and practically useful accessories. These clocks have a true one-of-a-kind appearance because of the fact that they incorporate design elements from both Tokyo and the San Francisco Bay Area.


Our rundown of the top fashion watch brands you should watch for in 2022 has come to an end. We have discussed some of the more obvious players and included some of the more obscure ones just for fun.

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