How often do you post on your blog? No matter how often it is, you probably feel like you could be posting more, right? Maybe it’s just me, but I often find myself wishing I could make my blog appear even more organized, timely and productive than it already is (which is kind of ironic considering the topic of my site).
I’ve been testing some ideas for how I can make my site look even more productive than it already is, without doing an excessive amount of work on it. I’m going to share them with you today in the hopes that we can all embark on a journey of enhanced blogging productivity together!
1. Write Serial Posts
Many writers spend tons of time trying to come up with things to discuss on their blog. If the blogging creativity just isn’t flowing for you, you can start breaking down that barrier by focusing on reliable serial posts. Experiment with writing consecutive posts that follow a particular theme, like something you have an excessive passion for or a serial post based off of a post that has already done very well for your site.
For example, if you live in Pennsylvania and have a lot of great dining suggestions for places to eat around the state, you could make one post about the best restaurants in Harrisburg, and then follow that up with one about foodie havens in Philadelphia, Pittsburgh, and so on. Plan to publish each one on a particular day of the week. This will establish trust and reliability with your readers while saving you tons of brainstorming energy.
Although you’ll still have to do some research to fill in the gaps, you’ll at least know that, on one day of the week, your topic is set in stone. Posting multiple articles on the same theme also gives readers something to anticipate.
2. Publish During Highly Trafficked Periods
There have been numerous studies about the best time of day to publish content. You will probably find that the specifics vary depending on your audiences and their habits.
In general, publishing your posts during high-traffic times during the daylight hours offers you the opportunity to get your post noticed immediately.
However, every other blogger around you will likely have the same idea and you’ll be competing with those bloggers for your readers’ attention.
On the other hand, publishing at night offers the opportunity for longer exposure because fewer people are sending posts to live at that time. Of course, depending on your readers’ lifestyles and sleeping patterns, this could also mean significantly fewer shares and clicks.
Finding the best time to post on your site can be a huge productivity hack because, if you post at the right time, your blog will virtually share itself. You won’t have to spend so much time Tweeting and Retweeting and your site will look more shareworthy all on its own.
3. Use an Editorial Calendar
An editorial calendar can be helpful in determining whether there are any shortcomings in your current posting strategies.
Do you strategically space out your posts? Or just post them willy-nilly as you finish writing them?
Use the WordPress schedule€ feature to save posts for immediate publishing on a specific day at a specific time. This will not only allow you to create a more reliable posting strategy but also let you focus on your writing when it is most convenient for you. Have 5 hours to kill? Blog them out and schedule your posts across a few days in the next week. Then you don’t have to rush to create next week’s post and you’ll still appear hard at work to your readers.
4. Try Social Media Management Tools
The world of social media is very expansive, meaning it’s hard to conquer without a plan. Fortunately, there are several helpful tools that can allow you to schedule social media posts so new social shares go out even while you’re sleeping. Note that this is one potential way to conquer the when-to-post dilemma we talked about in point 2.
Depending on scheduled social media posts is one more way you can continually provide engaging content to your readers without slaving away around the clock.
5. Consider Cloud-Based Storage
A good blogger is able to capture ideas and catalog them for later use. Do that more easily by using cloud storage services that allow you to keep documents, images, and notes in a central place that can be accessed from anywhere with an Internet connection. That should help you save time if you’re getting ready to write a post and don’t want to scramble while looking for all the necessary resources.
There are also tons of idea platforms that you can use to keep track of your blogging ideas. I personally love to use Trello to quickly save ideas for future reference. However, even Pinterest and Instagram offer tons of quick-and-easy opportunities to capture and save inspiration as it hits you.
6. Accept Guest Posts
Opening up your blog to people who want to contribute high-quality information to your readers is a wonderful way to keep it filled with interesting content without having to do everything yourself.
For good results, establish a set of content guidelines and stick to them. Otherwise, you might experience too many hassles trying to weed through submissions that aren’t appropriate for your website or audience. Many sites also publish posts from return guest contributes who they trust and whose work they already approve of.
7. Buckle Down for Short Periods of Time
Whereas the suggestions above have related to minimizing your workload, this last pointer will be related to making the most of your blogging time. It’s easy to become overwhelmed if you just sit down and hope fervently that the words will flow. You will likely get much better results by planning to set aside a particular amount of time each day that’s devoted exclusively to blogging. Start with small time increments, such as a half-hour, and see how far you can get in that time.
When you keep your blogging obligations restricted to relatively short periods throughout the day, you’ll probably find you look forward to that time on your schedule and will more quickly get into a frame of mind that’s associated with well-written, inspiring and crowd-pleasing posts.
If you have ever marveled at how some blogs seem like they must be run by people who don’t do anything else but keep their website populated with content, there’s a good chance the individuals involved with the blogs are getting help from some of the tips on this list.
Once you start using them too, you may be amazed at how possible it is to have a relevant and timely blog without letting your life become consumed by the responsibilities of maintaining it.