The SEM (Search Engine Marketing) is the creation and development of advertisements, when searching through certain keywords that appear in certain areas in search engines.
A greater amount of Internet traffic comes through search engines (Google, Yahoo!, etc). If your website does not appear in search results, it is invisible to most people and can run the risk of losing many business opportunities because your prospects will not find your products and services.
Google, the most popular search engine throughout the world, uses its own advertising system called Google Adwords. Users and we can recognize these ads labeled as “sponsored links” in Google search results.
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