12 Company Values To Guide Your Business

Company values are those characteristics that define a company and serve as the axis for its growth.

These business values influence the target audience. If current and potential customers assume the values we seek as inherent to the company, this will ultimately affect the benefits we obtain.But it is not only important to consider customers. The members of the internal team must also know and assume the values of the company in order to internalize them and transmit them to the clients.

Below we list and explain 12 of the most outstanding company values to influence both the target audience and the internal team:

  • Transparency: In a social environment where it is becoming less frequent, within our business values we can integrate transparency towards our team and towards our clients. Transparency implies trust and human relations, including commercial ones, are forged with trust.
  • Punctuality: Time is money, and people increasingly value theirs more. Not only is it important to keep in mind for our team and your arrival time at work, but also in other situations that directly affect the potential client, such as sales meetings; to the current customer, such as shipments and delivery times; and even to our team, such as paying bills and payroll.
  • Difference: What do we contribute that our competition does not? The answer to this question will be key for potential clients to want to buy from us and for there to be talented people willing to work with us.
  • Excellence: Quality taken to the maximum, that is excellence. If we demand the best, we can give the best. And when a client and an employee see that we offer them something excellent, it will encourage them to stay with us.
  • Freedom: Especially towards our team. Creative people are increasingly valuable to a company, but they demand freedom of thought and creation of ideas. If we don’t offer it to them, they will abandon us.
  • Listen: Listening is a business value that implies freedom of expression. It is very important that our team and our clients feel that we listen to them and that we take into account what they tell us.
  • Responsibility: Both in the social and ecological aspects, if we prove to be responsible with society and the environment, we will show that we are not only interested in economic benefits.
  • Emotionality: People are different from machines in several ways, and one of the most important is their emotions. People feel, and if we integrate emotionality as one of our corporate values, we will be able to make them feel. This will help them join us.
  • Passion: This value is directly linked to the previous one, but implies a greater force. When someone is passionate about their work and what they do, they spread that passion and energy to others. If our company transmits this passion to its team and its clients, they will also feel this way.
  • Resolution: It is the ability to solve problems. Isn’t it true that if you consider that a person is resolute, you will go to him when you have a problem? The same can happen with your company if you implement resolution as one of your business values.
  • Clarity: When conveying an idea, when closing an agreement, when explaining a series of advantages… It is vital to be clear, since nobody likes not understanding something and having the feeling that there are points left unaddressed. and without clarification.
  • Loyalty: If we are loyal and faithful to our team and our customers, they will return that loyalty. The impulse of reciprocity is embedded in human nature from its origins.

Remember that it is useless to apply these company values in a single interview or with a single client. If you want to integrate them into your company culture, they must remain in it, so it is essential that you agree with those you choose.

For example, if you don’t value punctuality, it doesn’t make sense to integrate it as one of your company values. If you do, your company culture will eventually crumble.

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