According to the findings of a recent survey, elderly people's go-to brand is Fitbit

According to a recent study, elderly consumers who are interested in purchasing a fitness tracker or smartwatch are more likely to recommend the Fitbit brand.

 The study, Parks Associates 360 Deep Dive: Consumer Demand for Connected Wearables, is the source of the research presented here. This takes a look at some of the most important developments in the wearable market, such as smartwatches, activity bands, and sports watches.

It has been known for some time that Fitbit is one of the most successful firms in the wearable technology industry, and it appears that this is in part due to the fact that the brand is so popular among those of a more senior age. According to the survey findings, the company’s wearables account for 60% of the market for consumers over the age of 65 and 68% of the market for consumers between the ages of 55 and 64.To facilitate a comparison, the market share that Fitbit and Apple hold among customers between the ages of 18 and 24 is identical.

According to the findings of the survey, it is no surprise that smartwatches are far more popular with the younger generation than sports watches, which are primarily used by people aged 25 to 34. As people get older, their enthusiasm for fitness bands only grows.

Wearable Adoption by Age Group, According to Parks Associates

According to Kristen Hanich, Senior Analyst at Parks Associates, “Fitbit is the leader in the market for fitness trackers, and its foray into the market for smart watches has been successful; nonetheless, Apple makes much more income per device.”

“Companies in the wearables space are working to differentiate themselves through new styles and capabilities and to create new revenues through companion services,” such as the strategy that Fitbit is employing with its new Fitbit Premium fitness coaching service, which is designed to increase brand stickiness and add new value propositions.

According to Parks Associates, the majority of Fitbit customers put their smartwatches to use for the purpose of tracking their physical activity. Owners of Apple and Samsung smartwatches are far more likely to check their wrist wearables in response to incoming text messages and emails from their smartphones. Compared to this, 75 percent of Apple watch users and 79 percent of Samsung watch owners utilize their wristwatches for this function, whereas only 43 percent of Fitbit smartwatch owners do so. The same can essentially be said for other uses, such as checking the weather, using music applications, and keeping up with the latest news.

In the coming weeks and months, it will be fascinating to observe how Fitbit’s strategy is implemented and implemented. It is anticipated that the acquisition by Google will go through sometime in 2020, assuming permission from the relevant regulatory authorities. The United States Department of Justice is looking into the merger to see whether there will be any antitrust violations or violations of data privacy laws.

Leave a Reply