Bragi, a German startup famous for its hands-free, wireless Dash headphones, has announced it is leaving the consumer wearables industry.
In 2014, the company used Kickstarter to release the initial version of their headphones. In the process, it raised about $3.4 million. Users of the buds can immediately load songs onto their on-board audio player or stream music from a Bluetooth device. Exercises are tracked using the embedded sensor technology.
In 2017 Bragi teamed up with Starkey, one of the top brands in the hearing aid industry, to launch two products. This applies to both the more affordable Starkey-tailored Dash Pro and the normal Dash Pro.
Many of the same potent characteristics that made the original Bragi headphones a popular Kickstarter name are present in both the high-end model and the basic Dash Pro variants. However, they also offered several brand-new capabilities, including real-time translation, a larger battery, improved Bluetooth, a new operating system, and more.
A computer is placed in your ear by Bragi Dash Pro.
But as of right now, the German company claims to have sold its wearables division to a different bidder. Bragi will no longer be producing new hardware but will still continue to license its intellectual property and artificial intelligence.
According to Nikolaj Hviid, CEO of the company, “Bragi’s technology suite is deployed outside our own products to partners and headphone brands.”
“The Dash Pro included ground-breaking, incredibly effective AI and software that was upgradable with additional capabilities like Amazon Alexa, language translation, and customized hearing. With the sale of our product division, Bragi has finished transforming into a software, AI, and IP licensing firm.
In January, the company’s product line was out of stock, raising questions about possible foul play. It is now evident that Bragi was considering opportunities other than hardware at that time. In March, the agreement granting it the rights to sell headphones was finalized. The buyer’s identity has not yet been made public.
Users of current devices don’t need to fear, according to Bragi. Through current and future channels, they will continue to get support.