Peloton is interested in expanding its business beyond the market for stationary fitness equipment. The company may be developing a heart rate tracking armband, according to a code discovered in its smartphone app.
Perhaps one should have anticipated this outcome. Peloton has already accomplished a number of acquisitions, including the purchase of Atlas Wearables earlier this year and others. Atlas is a pioneer in the wearable technology field that has released several different versions of its fitness monitoring watch. It amassed a fanbase but was never able to achieve mainstream success.
Peloton has already had success in the wearables market in the past. The company developed a product that was conceptually similar to a conventional heart rate monitor a few years ago. The modest price of $49 for the gadget suggests that it is a relatively straightforward item to use. It fastens across your chest and monitors your heart rate from that vantage point.
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Armband with a Peloton Heart Rate Monitor
According to a report by Bloomberg, information found in the source code of the iOS app reveals that a more advanced version of the same software should be coming to us in the not-too-distant future. This one will monitor your heart rate by taking readings from your arm. The information will be transmitted wirelessly to the bikes, treadmills, and other linked equipment that Peloton uses through the use of Bluetooth. In addition, it will synchronize with the iPad and iPhone apps the company offers.
This will present even another of its own choices, in addition to those offered by third-party ANT+ heart rate monitors and the Apple Watch. The coding for the application suggests that the armband will have a very small screen that, while it is in pairing mode, will display the current percentage of battery life. In addition to offering a choice between a large and small size, the shoulder strap will also be adjustable.
It’s all pretty par for the course, really. For instance, the band is compatible with the heart-rate zones developed by Peloton.
The code instructs users to “Track the intensity of their workouts from Zone 1 (the least amount of effort) to Zone 5 (the largest amount of capacity).”
Wear the Peloton Heart Rate Monitor snugly on your forearm using the adjustable strap so that you can get an accurate reading of the effort you put in during your exercises.
Regarding the capabilities of the armband, there is nothing here that can be considered particularly ground-breaking. The device appears to be similar to a number of others that are already available on the market. According to recent reports, a major producer of stationary fitness equipment has started to investigate the possibility of expanding its operations into the lucrative market for wearables. This will certainly not change since it already has Atlas Wearables under its belt; this will almost certainly not change.
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At this stage, it is difficult for a new entry to make a big footprint in a market that is already quite competitive, such as the wearables market. Peloton, on the other hand, has a well-known brand name and a dedicated client base, both of which should make it simpler for the company to secure a portion of the market share.