WHOOP has completed the acquisition of PUSH, a sports technology firm located in Toronto. The PUSH band, which serves as the company’s main product, is a wearable fitness tracker that provides precise information on your performance at the gym.
These two businesses have a few things in common with one another. The most important reason is that items from both brands are utilized by experts in almost all of the major sports. In addition, their goods are developed with studies in sports science and the human body in mind.
In the not too distant past of 2017, we wrote a review of the band PUSH. But they have been selling their goods since 2014, when their firm launched an Indiegogo campaign to raise money for the product’s development.
The concept of a wearable device that removes the element of guessing from lifting is the concept behind PUSH. This device is intended to assist users in meeting their fitness objectives while simultaneously lowering the likelihood of suffering an accident. A type of self-regulation, if you will.
Keep in mind that it may take many sessions before you completely comprehend how to interpret PUSH Band data. If you persist, though, you will find that the results of your labor are well worth the investment. If you are not already familiar with the idea of velocity-based training, there is a learning curve involved, and the technology is initially not particularly user-friendly (VBT). In the review, we go further into the notion of VBT and discuss it in more depth.
Approximately seven decades have passed since the introduction of this instructional method. To put it another way, the band keeps track of the velocity, or speed, of the lifts you do. Whenever you begin a set, you should lift as swiftly as possible. However, this should only continue for the first few repetitions. If you keep going, the pace will eventually slow down. You should finish that set when it reaches a point where it is lower than a specified threshold. This velocity is tracked by the PUSH Band, which assists you in lifting more effectively. The real VBT value that you should strive towards is dependent upon the target that you have set for yourself.
Following the completion of WHOOP’s acquisition of PUSH, we can expect to see the algorithms developed by PUSH incorporated directly into the WHOOP Band. That implies one sensor but a greater number of algorithms. It would seem as if we would not be getting a whole new product, but rather an augmentation of the capabilities of the WHOOP Band. Therefore, possibly an updated version of the previous one.
It is anticipated that WHOOP sensor 4.0 will be available in the near future. Those who participate in strength sports will find that its VBT features make it a better fit for their needs. Having said that, the majority of elite athletes spend a considerable amount of time in the gym. Therefore, a significant number of them will discover some applications for the newly added capabilities.
We can only hope that WHOOP will make training with VBT less difficult. It takes some time to learn how to correctly utilize the PUSH Band, as was previously explained. On September 8, when WHOOP is holding a press event, we are most likely going to find out all of the minute information.
When it comes to the company’s current customer base, PUSH has said that it will maintain support for the portal, hardware, and apps until the partnership with WHOOP is fully operational. Nevertheless, they will not allow any more purchases of their goods.
WHOOP has received a significant amount of coverage in the media during the last several weeks. Incredible estimates place its worth somewhere in the neighborhood of $3.6 billion. A Series F round has also been successful in raising around 200 million dollars. This takes the overall investment for WHOOP to more than $400 million. There is a good chance that some of these funds will be used toward the purchase of PUSH.