Swatch is taking Samsung to court for infringing on its trademark

Swatch has filed a lawsuit against Samsung Electronics Co. and Samsung Electronics America Inc., saying that the two companies did something that hurt the company’s trademark.

Reuters reports that the disagreement is on the faces of Samsung smartwatches. Some of them, according to the Swiss watchmaker, “display similar or almost identical marks” to the trademarks that the company itself possesses. Longines, Omega, Swatch, and Tissot are among the brands that fall into this category.

The Swatch Group stated in a document that it had filed with the court in the Southern District of New York that “This unabashed copying of the trademarks can have only one goal: to profit off the notoriety, credibility, and goodwill that the products and brands of the Swatch Group Companies have meticulously built up over the course of several decades. The complaint requests a trial on the grounds that “unfair competition and unfair commercial practices” were involved. How it goes will be reported by us.

Over the course of the past year, revenues for Swatch have taken a beating due to a twin whammy: their vulnerability to the weakening China market and the rising popularity of smartwatches. Swiss OS, the company’s proprietary operating system for smartwatches, is now undergoing the final stages of development. The software will initially be made available on a watch that bears the Tissot name. Following this, the corporation may very well make another foray into the wearable technology market, which would not at all surprise us.

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