There will not be an IFA in the year 2021. Those individuals who had wished to go to the live event in Berlin would now have to wait an additional year.
This is the largest meeting of technology professionals in Europe. You could say that it is a key meeting point for brands, manufacturers, retailers, and media, in addition to being a global showcase for technological innovation.
It’s also a huge thing for the companies who make wearable technology since the timing for new announcements is ideal: late August or early September, which is a couple of months before the crucial shopping period leading up to the holidays. IFA has always been a launch platform for new products from companies such as Garmin and Fitbit, among others. Apple did not and instead decided to host its conference a little later in September.
The 58th annual IFA took place in 2017. This one was distinct from the others in that it incorporated a virtual component in addition to the traditional in-person gatherings. However, it was a rather low-key event, and most of the interaction took place online rather than face-to-face. IFA is known for drawing an audience that averages close to a quarter of a million attendees.
That was just not feasible the year before, and it won’t be viable under any circumstances this year either. The key distinction is that we will not receive a virtual component in 2021. In point of fact, the event as a whole has been called off.
Earlier today, the event organizer informed attendees via email that making plans for IFA 2021 was impossible. The reason for this is that it is extremely difficult to forecast how the pandemic will develop throughout the course of the summer.
The email can be found here.
We are sorry that we do not have any good news to share with you today: Although we all feel a tremendous amount of disappointment, it is safe to say that this summer will be unlike any other because the IFA will not be held in 2021.
We have made every effort to make the seemingly impossible a reality; nevertheless, there are too many unknowns now. It is now hard to forecast how the pandemic will impact the rest of the world when it reaches its peak in September because there are just so many “known unknowns,” like as the rate at which vaccination programs are being implemented. With the appearance of new strains of the virus, nobody is able to prepare ahead reliably and securely.
I am grateful to you for your endurance. We are grateful for your trust in IFA and our staff.
And yet, we may look forward to 2022, when IFA Berlin is scheduled to return in full vigor, with confidence, and full IFA force after an extraordinarily unusual break. This will be the case after an extremely rare break. Today marks the beginning of our work in preparation for IFA 2022.”
And with that, here’s to the year 2022 and the expectation that everything will return to normal far before then. In the meantime, we have the Mobile World Congress in Barcelona 2021 to look forward to. This one is going forward despite the fact that visitor numbers will be slashed in half, moving from the typical 100,000 to 50,000. In addition to this, stringent health and safety procedures will be implemented.