According to a new estimate from the International Data Corporation, the number of wearables that were shipped during the third quarter of this year increased by 94.6 percent, reaching a record 84.5 million units. Apple took the top spot in the rankings as a result of robust sales of the updated Apple Watch and AirPods, in addition to the company’s new Beats collection. Xiaomi was the company that came after it.
According to the survey, the category of wearables known as “hearables” experienced the most rapid growth in the third quarter, expanding an astounding 242 percent year over year. Wearables are devices that may be worn on the body and often hang from the neck or plug into the ear. In addition to making sound, they must also track physical activity, change audio (such as by adding effects instead of just reducing background noise), translate languages, or work with smart assistants.
Apple maintained its position atop the rankings, thanks in large part to the robust demand for its Apple Watch, AirPods, and Beats headphones. In the third quarter, the Cupertino company’s shipments totaled 29.5 million, which was nearly three times higher than the same period the previous year. During this time, the company increased its market share from 23 percent to 35 percent.Apple is expected to stay at the top of the market thanks to sales of its new Series 5 watch and price cuts on its Series 3 models.
Wearables with the Xiaomi name came in at a respectable second. This was mostly attributable to the Mi Band lineup, which accounted for more than 10 million units shipped throughout the period in question. Also, let’s not forget that the company’s AirDots are a very successful product in China. As more of the company’s products become available in other countries, the business ought to maintain its momentum in the process of expanding into new foreign markets. Additionally, Xiaomi introduced the Mi Watch at the beginning of November, which ought to be of help going forward.
With its self-branded and JBL hearables, as well as its smartwatches, Samsung moved up to the number three slot. According to IDC, Samsung’s approach of including wearables in smartphone bundles is proving successful as a growing number of carriers are promoting the company’s lineup.
Huawei and Fitbit are the two companies that round out the top 5 list of wearable manufacturers. The first one saw significant expansion thanks to the market’s expanding demand in China. Taking into account the political obstacles, it’s growth from the previous year of 202 percent is quite outstanding.
During the course of the year, Fitbit recorded a meager rise of 0.5 percent in sales. Because clients were more willing to pay for the complete package, the company has suffered poor sales of the Versa Lite product. Because Versa 2 is really an incremental improvement, it is highly unlikely that this will change significantly. There is also a lack of clarity regarding the implications of Google’s takeover in the following year.