Levi’s Commuter Trucker Jacket was designed in collaboration with Google and will be available for purchase on Wednesday for the price of $350.
Linked apparel is the first commercial product to employ the touch-sensitive fabric that was developed as part of Google’s Project Jacquard. The connected garment’s development took approximately two years. The denim jacket was first unveiled during Google’s I/O conference the previous year, and its launch was scheduled for this spring; however, it was delayed due to unforeseen complications.Your mobile device can be wirelessly connected to the conductive yarns in the cuff of the jacket thanks to a Bluetooth tag that is situated on the cuff. Once you remove the tag, the entire garment is washable and durable, just as any other pair of jeans would be.You are able to send commands to your smartphone while you are on the go by touching the tag in a variety of different ways. For instance, you can inquire about directions, answer calls, and control the playback of music all without taking your phone out of your pocket. In addition, you will be notified of incoming calls by means of haptic feedback and light.
The accompanying smartphone app allows for the complete customization of the motions that are displayed on the jacket’s cuff. It is planned that, ultimately, third-party developers will be given access to the platform so that further features can be added.The whole device is run by a little rechargeable battery that may be attached to the lining of the sleeve. On a single charge, it will last for around two days’ worth of use.
“It was a long road, but what’s really impressive is that throughout the entire journey, we kept faithful to our vision and what we wanted to do,” said Ivan Poupyrev, the project lead for Google’s Project Jacquard. “The entire journey, we stayed true to our vision and what we wanted to achieve.”
It was always the plan from the very beginning for this jacket to be offered as an article of clothing, and that is where we are headed now.
The connected garment comes at a price of $350, which is a bit steep considering the capabilities it provides. On the other hand, it’s possible that the purpose of this endeavor is less about making a lot of money and more about establishing a notion.
Visit Levi’s in order to acquire additional information or to place a pre-order in men’s and women’s sizes.