What Is Wholesaling in Real Estate?

What Is Wholesaling in Real Estate?

Real estate wholesaling is a business approach where a wholesaler signs a contract to purchase a house before ultimately selling the contract to a different bidder.

Definition and Examples of Real Estate Wholesaling

In the business of selling real estate for a profit on behalf of the owner, a wholesaler does so. A contract is made between the wholesaler and the seller, and the wholesaler then sells the contract to another buyer.

The property is not bought by the wholesaler. Instead, they have the authority to sell it on behalf of the owner under the terms of the temporary agreement, keeping the proceeds for themselves.

Often distressed off-market assets, wholesalers sell distressed properties. The owner no longer desires the house and is unwilling to perform the necessary preparations for a traditional sale. Instead, they make a deal with a wholesaler who buys it from them.

How Does Real Estate Wholesaling Work?

A contract between the seller and the wholesaler governs a real estate transaction. In the deal, the wholesaler promises to sell the property for a specific price by a specific date. They might need to put up some earnest money for this. In 90 days, a wholesaler might consent to sell a house for $150,000.

After the deal is signed, the wholesaler finds a buyer, frequently a real estate investor. The contract is assumed by the purchaser. The property should be sold for more than the contract price, according to the wholesaler. If the wholesaler has a contract that sets the price as $150,000, they can try to sell the property for $175,000 instead. The “spread” is the amount that separates the sale price from the contract price. The wholesaler makes money from it. In this instance, it would be $25,000.

Pros and Cons of Real Estate Wholesaling


  • Little initial investment necessary
  • Potentially substantial gains quickly
  • gets you started in the real estate business


  • lower margin of profit
  • reliant on additional buyers and sellers
  • fluctuating income

Pros Explained

  • Little upfront investment required: Real estate wholesale does not necessitate the acquisition of the asset. Your time, marketing efforts, and possibly earnest money are the only initial investments needed on your part.
  • Potentially large profits in a short period:A wholesale real estate transaction might be finished in a few of months and could generate a sizable profit.
  • Gets your foot in the door of the real estate industry: For those looking to enter the real estate market, wholesale real estate might be a terrific option. You’ll gain a lot of knowledge about the industry and get to network with other investors.

Cons Explained

  • Lower profit margin: While real estate wholesaling can be lucrative, its profit margins are frequently smaller than those of other real estate investing strategies like flipping. This reduced profit margin is a reflection of the decreased risk and expenditure needed from wholesalers.
  • Dependent on other buyers and sellers: You will require both investors who are prepared to buy and property owners who are ready to sell via a wholesale real estate agreement.
  • Unpredictable income: Real estate bought in bulk doesn’t always result in a profit. If you don’t sell the house within the time frame specified in the contract, you can lose out on the deal. Additionally, you could discover that there are times when you have less product to sell.

What It Means for Individual Investors

For years, people have used real estate as an investing strategy. Gallup polling repeatedly reveals that Americans favor real estate over stocks as the best long-term investment. 

The upfront costs associated with purchasing homes and the recurring yearly investments of time and money make real estate overwhelming for individual investors.

A wonderful way to get started in the real estate industry is through wholesale real estate. You only need to pay to market the property to buyers and sellers; otherwise, there are no other costs. If you’ve considered investing in real estate but lack the necessary funds, you might think about real estate wholesale.

Is Real Estate Wholesaling Worth It?

You could wonder if wholesaling is worthwhile, as you would with any business or investment opportunity. It depends, is the response.

Real estate wholesaling has the advantage of requiring little initial investment and can be financially rewarding. But you must also take into account whether you are interested in it. Marketing and networking are necessary for real estate wholesaling. You’ll probably also need to have a solid grasp of the local economy and real estate.

If you don’t enjoy networking and marketing, you might discover that the work necessary to make a profit isn’t worth it.

If you have a love for real estate but lack the financial resources to get there, real estate wholesaling may be worthwhile. Your next business endeavor will benefit from the experience and money you gain from wholesaling real estate.

How To Start Real Estate Wholesaling

To identify off-market homes and entice sellers, you’ll first need a marketing strategy. Direct marketing, online advertising, cold calling, and search engine optimization are examples of possible marketing tactics (SEO).

Check your state’s rules on wholesaling, or have a local attorney do so for you. Some states have laws that you have to follow.

You’ll also require a network of eager customers. Real estate investors that are ready to pay cash are frequently the buyers in wholesale real estate deals. Social networking sites like Facebook and LinkedIn are good places to look for investors. You can also attend regional gatherings for real estate investors. Even training programs for wholesalers are offered by some investing groups.

Once you’ve established a network, you’ll have someone to contact when you need to sell a property.

Key Takeaways

  • In the business of wholesaling real estate, a wholesaler contracts with a property owner and then sells the contract to an end customer at a profit.
  • When the buyer agrees to pay more than the sale price that has been agreed to the seller, the wholesaler earns money.
  • Because the wholesaler doesn’t buy the house, wholesale real estate doesn’t require a large initial investment. As a result, it’s a more approachable kind of real estate investing.
  • Finding sellers and buyers with whom to conduct business needs a lot of marketing and networking in the world of real estate.
  • Due to the lesser risk and investment necessary for the wholesaler, real estate investing may have lower profit margins than other types of real estate investments.

Frequently Asked Questions (FAQs)

What should my bid be on a house?

In order to guarantee a profit, a suitable starting point is often roughly 70% of the home’s after-repair worth. But remember to include in the price of such repairs.

Is a real estate license required to operate as a wholesaler?

Most states do not require a license, provided that you are not really managing the sale. To be sure, consult a local attorney. Simply put, you’re serving as a middleman in the deal.

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