We explain what a successful business is and what strategies it uses. In addition, its general characteristics and objectives.

What is a successful business?

Thousands of businesses are started every day around the world, but among them are those that achieve success, those that sustain themselves and those that fail.

A business can fail at a certain moment but be a success later due to the strategies with which it is developed or changes in the market . A business is considered successful when:

  • It offers economic benefits,
  • It has the possibility of continuity and permanence in time,
  • It brings benefits to those involved and to society .

There are no infallible keys to achieving the success of a business since it depends on factors that exceed the will of those involved . However, there are certain characteristics that are essential to achieve this.

Characteristics of a successful business :

  1. Market adaptation

Market adaptation

For a business to be successful, the first condition it must meet is to be appropriate for the current market . For this, it is necessary to know and understand the industry in which the business is framed and the target audience.

It is necessary to know the competition of the product or service offered and also the products and services available to promote the business.

  1. Chosen sector

Success depends to some extent on the chosen sector . A business is more likely to be successful when it is conducted in an upward-trending industry, that is, activities that have growth potential.

Businesses that start in sectors that have already reached their full potential may also have some success, but there will not be as many benefits as getting involved in a sector that is just beginning to develop.

  1. Strategy


It is highly unlikely that a business will be successful without a solid strategy. A strategy is the planning of certain actions and measures to achieve a goal .

To achieve a good strategy it is necessary to be clear about the objective you want to achieve. It can be a long, medium or short term objective.

Strategies must have some flexibility , especially when it comes to achieving long-term goals. However, strategies are only effective when they also have a certain amount of rigidity.

  1. Product

The product or service offered must not only be of good quality, but to be successful it must be:

  • Unique. The product or service offered has particular characteristics that differentiate it from all others available on the market.
  • Consumable. A product that is consumed or a service that must be contracted periodically can achieve success through customer loyalty.

  1. Resolving a problem

Resolving a problem

A product or service creates a successful business when it solves a specific problem . When trying to solve a problem, the objective is not to find a key that benefits the entire population, but to focus on a specific sector of society (age, gender, industry to which it belongs, types of consumption it has) and solve one of its problems. problems.

There are several ways to solve a specific problem:

  • Fix something that previously had no answer.
  • Solve in a different way something that already had an answer.
  • Better solve something that had an insufficient response.

  1. Experiential marketing

In addition to offering objective advantages as indicated in the previous two points, a business can be successful through the emotions it provokes thanks to a specific type of marketing : experiential or emotional marketing.

This type of marketing is used mainly in products or services that exceed basic needs , so the business offers an experience that is associated with well-being, exclusivity, luxury, relaxation, etc.

  1. Long life

Long life

There are businesses of limited duration (temporary, or seasonal) that are moderately successful. However, when you think of a successful business you should think about the possibility that it does not have time limitations. This can be done through a principle that can be reactivated periodically.

For example, the organization of an event becomes a long-lived business if the same principles are used to organize events periodically , aimed at similar audiences and based on the same or similar strategies.

Another way to achieve a long-lived business is to plan it from strategies that anticipate periodic renewal , constantly inciting the interest of consumers .

  1. Scalable

In the current market logic, the most successful businesses are those that have no limits to their growth . Furthermore, a scalable business does not suffer a substantial increase in its costs even if it grows significantly.

  1. Financing

Every business needs financing and it may be necessary to acquire certain debts . However, no successful business can exist with over-indebtedness. To avoid this, it is necessary to resort to clear strategies and establish budgets for each phase of the business.

  1. Staff and suppliers

Staff and suppliers

The choice of the other people and companies involved in a business significantly affects its success.

Both the internal staff and the suppliers (of products or services) to be hired must be selected taking into account that what they offer is in accordance with the objectives and strategies of the business.

The above content published at Collaborative Research Group is for informational and educational purposes only and has been developed by referring reliable sources and recommendations from technology experts. We do not have any contact with official entities nor do we intend to replace the information that they emit.


She has pursued her studies in The United States, where she has graduated in Business and Economics and is currently finishing her Master studies in International Economics and Finance. Miss. Amputee is fluent in three languages: English, Spanish and Russian and has elementary knowledge of French and Italian. She love exploring how Collaborative Research Group can become the best tool to achieve the (necessary) educational change. .

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