We explain what Apple is, who its founder is and its main products. Also, what are its features, advantages and mor
What is Apple?
It is popularly known as Apple to the American multinational company Apple Inc.
, dedicated to the design, manufacture and marketing of electronic and software products , as well as the online services (through the Internet ) that concern them.
It is a company based in California (United States) and a European branch in Cork (Ireland) and whose range of products has gained a particular niche in the area of technological gadgets
through its common aesthetics, intense marketing and alleged alternative to other hegemonic companies like Microsoft.
At present , Apple's main products enjoy wide popularity
worldwide, particularly in relation to music players , personal computers, tablets, telephones, smart watches and a whole network of software that ranges from operating systems, management programs multimedia (such as iTunes) or professional editing suites. It is a leading company in technological and computerized innovation .
Apple company dimensions
Apple has about 80,000 employees worldwide
and an asset margin of more than $ 218 billion, with annual revenue exceeding $ 182 billion.
It is one of the business giants in the area, with four well-known subsidiaries
: Anobit, FileMaker Inc., Beats Electronics, and Braeburn Capital.
The Apple Computer company was created on April 1, 1976 by Steve Jobs
, its founding genius Steve Wozniak and investor Mike Markkula, as a result of the unprecedented success of its first and rudimentary computer model, the Apple I. This model was followed by the Apple II and that by the Apple III and Apple Lisa, all great failures. The resounding success came with the Macintosh.
The growth of the company was such that Jobs could not retain control forever
, and was gradually pushed aside by John Sculley, the CEO hired by Jobs himself two years earlier.
Jobs attempted a "coup" to regain control of the firm
, but it failed and he was removed from his administrative duties. In 1985 Jobs resigned from the firm and founded NeXT Inc.
Apple corporate identity
Since the appearance of the Macintosh, the Apple logo has been, logically, an apple
. This is shown today in color (or monochrome) and with a slight bite on the right side, as well as a leaf on the stem. Initially the logo showed Isaac Newton , referring to the famous episode of the apple falling on his head.
Hence, the first slogan of the company was " Byte into an Apple "
, referring to the bite ( bite
in English) and playing with its namesake byte
, the measure of information capacity.
Then would come games with the use of the letter "i", typical of its range of products (iPod, iTunes), in slogans such as "iThink" (I think) and in recent years, as a result of the success of the iPhone, " Hello ”(hello) became a common phrase to the company
. Its aesthetic, in any case, tends to be minimalist and simple.
Main Apple Products
The main Apple technology products today are the following:
- MacBook. A family of portable personal computers, aimed at basic users, small businesses and families. It represents the move from Macintosh technology to Intel.
- iPod. A family of music players with files in compressed digital format (similar to .mp3), designed to accompany young audiences and adapt to their tastes for video and music, managed from a computer using iTunes software.
- iPad. A family of tablets that are located between a smart phone ( smartphone ) and a laptop and are operated through touch commands and intuitive software, to be constantly connected to the Internet.
- iPhone. A family of smart cell phones that incorporate the aesthetics and simplicity of Apple technology and also serve as a personal computer, communications and social media gadget , and audio and video player.
- AppleTV. A family of devices that allow receiving and translating information from Apple applications to be viewed on a smart digital television ( smart TV ) or a computer with both Apple and IBM operating systems.
Apple's main products in the software
- iTunes. A program for the management of audio and video peripheral devices, as well as the visualization and reproduction of music, video and digital contents.
- Safari. A simple and intuitive aesthetic web browser, which can be used in Mac or Microsoft operating systems interchangeably.
- iCloud. A cloud storage system (hence the “ cloud ”) launched in 2011. It allows users of Apple products to centralize information on the Internet and not lose it in the event that their devices are lost or broken.
- QuickTime. A set of libraries and multimedia frameworks developed by Apple to allow computer users of any operating system to play audio, video and transmit multimedia information at high speed over the network.
- Final Cut Pro. A video or linear editing software designed primarily for the Macintosh and widely recognized within the film and video media area .
- Aperture. A software to edit, create, catalog and organize photos in a totally professional way and in a wide variety of formats.
Apple operating systems
Apple also designs its own operating systems to manage its computers and gadgets or devices
, which are known for their minimalist, consistent aesthetics and high performance compared to less expensive brands. Some of these operating systems are: Classic, MacOS, Mac OS X Server, iOS, tvOS, and watchOS.
Advantages of Apple
Compared to its competitors (whose products tend to be cheaper), users appreciate the simplicity and minimalist
, sleek, and intuitive design of Apple products.
Also its high performance and its immunity to viruses
, since Apple software operates in much more tight and exclusive terms than, for example, IBM.
It may interest you: Computer viruses .
Apple's main competition in several of its technological branches, especially those related to computing, is the American multinational company Microsoft
, founded by Bill Gates and Paul Allen in 1975.
In other areas, such as telecommunications and cell phones, companies such as Nokia, Sony, Samsung and Motorola
are also strong commercial competitors.
Acknowledgments to the Apple company
The popularity of Apple products is indisputable when events such as the long lines of shoppers
waiting days before the launch of a new iPhone at the door of the store occur (even couples have celebrated their marriage while waiting).
Guy Kawasaki, a well-known evangelist, has called it "the brand of fanaticism", due to the fury it causes among his followers.
To this should be added its powerful marketing campaign
, unusually artistic and creative, extremely successful among the most avant-garde and educated sectors of the population .
Criticism of the Apple company
Apple has been involved in numerous scandals, which have to do with:
- Software limitations. Apple restricts users' ability to repair their equipment and handles it "like a black box."
- Censorship cases. On their computers, Apple prevents users from choosing which applications to install or not.
- Unfair competition. The brand is blamed for various patent wars and other strategies aimed at preventing competitors from entering the market and thus maintaining a monopoly on Apple.
- Collaboration with citizen espionage. As revealed by Wikileaks and Edward Snowden, the information collected through their products was handed over to the US government for a top secret project of cyber espionage to citizens.
The above content published at Collaborative Research Group is for informational and educational purposes only and has been developed by referring reliable sources and recommendations from technology experts. We do not have any contact with official entities nor do we intend to replace the information that they emit.